JUNE 2026

Obvious believes beauty is obvious and needs no explanation. Launched in Paris in 2020 by David Frossard — formerly of L'Artisan Parfumeur — the house makes straightforward, eco-responsible fragrances as an antidote to superficiality: perfume as a revealing totem, not an ostentatious disguise.

JUNE 2026

Essential Parfums believes an exceptional fragrance shouldn't be a privilege. Founded in Paris in 2018 by industry veteran Géraldine Archambault, the house puts the perfumer's craft first — sustainable compositions, stripped of needless packaging and markup, priced to make haute parfumerie accessible.

MAY 2026

D.S. & Durga believe scent stands equal to sight and sound. David Seth Moltz, a self-taught perfumer, and Kavi Ahuja Moltz, a trained architect, turn everything they love in music, art, and design into fragrance — made in-house in New York, with a playlist for every scent.

MAY 2026

Floris London has been a family-owned perfumer since 1730 — comb-makers to King George IV, and a house once patronized by Florence Nightingale, Winston Churchill, and Marilyn Monroe. Nine generations on, every fragrance is still made in Britain.

MAY 2026

Tankhouse is a small New York house built by friends around one idea: a fragrance can carry a city. Each scent is a snapshot of a neighborhood or a moment — pieces of the lives the founders were already living.

MAY 2026

Every Jusbox perfume is inspired by music — an icon, a genre, a moment in musical history. Music and scent both trade in memory and emotion, and both tell their stories through notes. Made in Italy, with some of the world's most renowned perfumers.

MAY 2026

Liis is the house of Alissa Sullivan and Leslie Hendin — two friends who grew up minutes apart collecting perfume, and met again years later living abroad. One a Versailles-trained perfumer, the other a self-taught artist, they make their fragrances in California.

MAY 2026

Perfume Who is an artisanal house that keeps to small batches and a deliberate air of mystery. Its surrealist fragrances — several named for avant-garde films — bridge visual art and scent, and arrive in sculptural, egg-shaped bottles.

MAY 2026

Imaginary Authors treats fragrance the way it treats books — it never made sense to own just one. The house conjures memory through scent, building a bookshelf of perfumes to suit any mood, occasion, or season.

MAY 2026

Pineward captures untamed forests, real and imagined. Nicholas Nilsson loved pine and conifers, and found their rawest aspects too often softened away — so he set out to craft the ultimate line of pine and fir perfumes, built on highly concentrated absolutes.

APRIL 2026

Untamed is an indie house in Vancouver, inspired by the landscapes of Canada's West Coast. Founder and perfumer Sunyata Calogeros-Smith — a somatic psychotherapist turned perfumer — bottles that wildness into fine fragrance.

APRIL 2026

L'Epoque believes a fragrance should reflect who you are right now — not necessarily forever. Its story-driven scents are made to mark a chapter, kept to 30ml bottles meant to be used and loved.

APRIL 2026

Day Three was founded in 2022 by Michael and Vanessa Paul — and months after its first perfume, La Tacita de Café, it won an Art and Olfaction Golden Pear Award. A true family operation, the house treats perfume as a vessel for precious moments and memory.

APRIL 2026

Jorum Studio is an indie house founded in 2019 in Scotland and led by Scottish perfumer Euan McCall. It sets out to capture the beauty of nature with an unconventional spirit — every fragrance designed and made in-house.