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Phloem

  • Avante Garde

50ML / 1.7FL OZ - EAU DE PARFUM

In our

Smells like

Passion FruitMulberryNasturtiumHoneysuckleRhubarbBlaeberryCamelliaOysterplantMeadowsweetAmbretteSesameAmyrisTonka

$99

Available for pickup

In stock at the shop on Grand Avenue — choose pickup at checkout, or come smell it in person.

565 Grand Ave, Carlsbad, CA 92008

Tue–Sat 11am–6pm · Sun 11am–4pm

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More in the Fruity family

The Story

Like a neon trident, vascular blooms rip through mercurial waters. Candied rosé sky floods the costal cottage provoking lucid dreams of obsessive Selkie skin-love, lips smack with saline dab.

What a sticky mess.

Phloem is a diabolical assemblage of odourants that should oppose, but somehow attract.

There is a violent, primal sensuality that bewitches before embracing. The entire composition is a balancing act of contradicting raw materials blended instinctually to create a shocking and diffusive bouquet of devastating release.

Phloem presents a miasma of olfactory sin; flushed skin, shoreline, carnival frivolities, caviar, lipstick smears and erogenous effluvium.

Sucrose-sweetness is tempered with greasy spices that hinder Phloem from sliding into tooth-achingly sweet territory. A damp note of nutty driftwood and hot gooey styrax gum continues deep into the fade.

Phloem is hallucinogenic vapour with a marbled psychedelic development.

Impression
Passion Fruit, Mulberry, Nasturtium, Honeysuckle, Rhubarb, Blaeberry, Camellia, Oysterplant
Fade
Meadowsweet, Ambrette, Sesame, Amyris, Tonka Bean Absolute

The House

Jorum Studio is an indie fragrance house in Scotland, founded in 2019 and led by Scottish perfumer Euan McCall. Jorum aims to capture the beauty of nature with an unconventional spirit — pulling from northern landscapes, peated whiskies, and the rest of McCall's particular interests. Every fragrance is designed and manufactured in-house.

The Perfumer

Euan McCall