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House of Bō

La Mar

  • Sustainable
  • Organic
  • Cruelty Free

40ML / 1.4FL OZ - PARFUM

In our

Aquatic & RainFloralFruity

Smells like

JasmineSeawaterPink PepperTuberoseGardeniaGingerCoconutAlmond Milk

$195

Available for pickup

In stock at the shop on Grand Avenue — choose pickup at checkout, or come smell it in person.

565 Grand Ave, Carlsbad, CA 92008

Tue–Sat 11am–6pm · Sun 11am–4pm

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The Story

Floral Marine

Sensual · Creamy · Marine

A sultry fragrance gem that embodies effortless sensuality.

House of Bō’s best-seller and cult favorite LA MAR, opens up with fresh milky floral notes infused with a healthy dose of glistening solar energy. This transportive and transformative fragrance seamlessly unfolds its ultra luxe ingredients from floral to marine to a smooth gourmand, reminding us of the eternal summer we all long for.

"I wanted to recreate the smell of your skin after diving into the ocean wearing an exquisite floral perfume".

— Bernardo Möller, Founder & Creative Director of Bō

ARABIAN JASMINE, SEAWATER, PINK PEPPER
INDIAN TUBEROSE, GARDENIA MEXICANA, SHIMOGA GINGER
COCONUT, ALMOND MILK, SAMBRANI TEARS

The House

House of Bō is Bernardo Möller's house, rooted in his Mexican heritage and built on direct relationships with the farmers and suppliers behind every material. The fragrances are gender-neutral; the caps are hand-carved travertine marble from reclaimed stone, made by Mexican artisans, and meant to outlive the bottle — paperweights, incense holders, anything else. The name is the phonetic sound of beau: beautiful, and good.

The Perfumer

Rodrigo Flores-Roux