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DOPPELGÄNGER

NewAdded June 18, 2026

$125

Available for pickup

In stock at the shop on Grand Avenue — choose pickup at checkout, or come smell it in person.

565 Grand Ave, Carlsbad, CA 92008

Tue–Sat 11am–6pm · Sun 11am–4pm

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The Story

SKINLIKE • ECHOING • ELUSIVE.


The Doppelgänger is a second self encountered at the edges of perception. Supernatural musks, soft and quietly alive, blur the line between skin and air. Sheer woods, pale and abstract, give structure without solidity. It’s the faint unease of recognition, a reflection that does not obey. Samples available. When smelling this scent, you might experience: An olfactory replication of the self. Supernatural musks designed to echo human warmth. FIRST ENCOUNTER: Vapor Cold citrus and spectral aromatics vanish against the skin. HEART: Echo Soft florals and restrained spice return in waves, intimate and strangely familiar. RESIDUAL HAUNTING: Skin Pale woods and diffuse musks linger like the trace of another body. The concept of the doppelgänger appears repeatedly throughout European folklore and early psychological literature. Unlike ghosts or apparitions, it is not a figure from the past, but a duplication of the living; a second self encountered at the edges of perception. To see one’s double was once considered deeply unsettling, not because it was violent or grotesque, but because it was familiar. Almost correct. Close enough to confuse the body before the mind could intervene.

The House

Douglas Little — perfumer and founder of Heretic — makes the provocative side of clean perfumery. The fragrances are naturals-forward, raw and sensual, and built to feel like the unpolished version of the plant they came from rather than its varnish. Every batch is handcrafted in small runs in Heretic's Los Angeles studio and blended with non-GMO sugarcane alcohol.