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View New Arrivals →Forty-five niche houses from one room on Grand Avenue.
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Forty-five niche houses from one room on Grand Avenue.
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Floral, Woody, Fruity
Created in partnership with the award-winning creative network Ogilvy Paris, ‘I Am Trash’ (or in French Les Fleurs Du Dechet) is the first luxury perfume created by Upcycling; by using the trashed ingredients to create something truly beautiful. More specifically, by using exhausted Rose petals, already distilled Sandalwood chips, and even leftover Apples from the food industry to create the most beautiful fruity, floral, and woody blend.
Apple Essence Upcycling, Rose Absolute Upcycling, Cedarwood Atlas Upcycling, Bitter Orange, Gariguette Strawberry
LES FLEURS DU DÉCHET | I AM TRASH
THE MOST WANTED SCENT MADE FROM THE UNWANTED
Les Fleurs du Déchet represents a passage to the adulthood of Sécrétions Magnifiques. It is a counter-revolution for Etat Libre d’Orange, still noisy and disruptive, but ultimately functional.
Givaudan, Ogilvy and Etat Libre d’Orange have created a three-fold company in the service of Mother Nature, to offer her a bouquet of forgiveness and let everyone know – loudly and quickly – that soon it will be too late.
Dear world: Do not throw anything away because at the bottom of our trash lies the fermented distillation of great love. The garbage trucks hold flowers that can still bleed, the peels and rinds that can still give. The noxious exhalations have honey notes that can merge with the earth. And there are so many floating concretions, the trash that is thrown into the sea, and the natural waste, the ambergris, mystical symbols, the attitudes of primitive tribes – these must now be reprocessed.
To paraphrase and distort Alan Paton: Cry, my beloved planet, for the unborn child; let him not love the earth too deeply, for it is slipping away.
So before it’s too late, let us (s)pray to the god of waste, our dear lord of leftovers.
End of sermon. This is a messianic fragrance (in natural spray, of course.)
— Etienne de Swardt
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In stock at the shop on Grand Avenue — choose pickup at checkout, or come smell it in person.
565 Grand Ave, Carlsbad, CA 92008
Tue–Sat 11am–6pm · Sun 11am–4pm
Founded by Etienne de Swardt in 2006, it was only fitting to give the house the name of his birthplace and what it represents. In South Africa Etat Libre d'Orange, the Orange Free State, was an autonomous sovereign republic which declared independence from British rule in 1854. The name was derived from the royal family of the Netherlands, the homeland of the region's pioneers. Unity, beauty, contrast, and freedom are the hallmarks of ELDO. Though the Free State ended in 1902, its attitude lives on in ELDO. Through the works at ELDO, Etienne aims to challenge the simple, sterile, and crowd-pleasing perfumes of the past by creating challenging perfumery. ELDO perfumes are liberated, endearing, flamboyant, excessive, and perfect.
Daniela Andrier