Current Culture

Bring a breath of West Coast cool to your shelves with Current Culture—a fresh, clean fragrance designed to energize and inspire. A fresh fragrance that invigorates like the ocean breeze, opening with the brightness of bergamot zest and white ginger, followed by a mindful energy achieved through calming salt notes, soft musk, and the quiet boldness of Matcha tea.

Created in collaboration with renowned perfumer Claude Dir, this scent is a poetic tribute to California’s creative spirit, blending invigorating bergamot zest, white ginger, and sea salt with a grounding matcha tea accord and soft musk base.

Top Notes: Bergamot zest | Pink pepper | White ginger

Heart Notes: Matcha | Cotton peony | Neroli

Base Notes: Red seaweed | Salty moss | Musk

MSRP: $130 | 50ml Eau de Parfum

Case Pack: 3 units

Made in USA | Clean | Vegan | Cruelty-Free| Genderless fragrance

Formulated in accordance with IFRA standards.