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Wave of Freedom

NewAdded May 26, 2026

78ML / 2.6FL OZ - EAU DE PARFUM

In our

Smells like

Pear FirgoodCinnamon SrilankaCreamy Coconut AccordPineapple AccordPatchouli Indonesia Essence MdAmbereverTonka

$240

Available for pickup

In stock at the shop on Grand Avenue — choose pickup at checkout, or come smell it in person.

565 Grand Ave, Carlsbad, CA 92008

Tue–Sat 11am–6pm · Sun 11am–4pm

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The Story

Olfactive family: Fruity Woody

Perfumer: Bruno Jovanovic

Concentration: 20%.

The 1960s sun lights up the golden coasts of California. On the beaches of Malibu and Huntington Beach, colorful surfboards sink into the warm sand as a group of young people run toward the water, laughing and listening to music thumping from a portable radio. A wave rises on the horizon, perfect and powerful. Adrenaline surges, eyes meet, everything is movement and promise. It's the era when surfing becomes more than a sport: it's a lifestyle, a manifesto of authenticity and youthful rebellion, capable of influencing music, fashion, and cinema. And the Beach Boys, whose sunny harmonies transform every day into the soundtrack of an endless summer, capture its soul.

THE FRAGRANCE

Master perfumer Bruno Jovanovic creates a fruity, woody fragrance with a bright, sensorial character. The composition opens with the juicy sweetness of Williams pear, ripe and luminous like a childhood memory, evoking the atmosphere of an August day. At the heart, notes of coconut and pineapple build a creamy, lively and sparkling accord like laughter on the beach. Cinnamon adds a spicy, warm touch, evoking the sun on your skin after a dip in the ocean. At the base, patchouli adds depth and character with its earthy, vibrant nuances. Amber and tonka bean close the fragrance in a warm, golden embrace, like the sunset light closing out a perfect day. A niche unisex fragrance, nostalgic and radiant, that celebrates summer with elegance and intensity.

OLFACTORY PYRAMID

TOP NOTES

Pear firgood®, Cinnamon Srilanka

HEART NOTES

Creamy coconut accord, Pineapple accord

BOTTOM NOTES

Patchouli Indonesia essence MD, Amberever, Tonka bean

INSPIRATION

Wave of Freedom is an artistic perfume inspired by the Beach Boys and the rebellious youth of 1960s California. A time of escape, friendship, music, and freedom, when every day smelled of dreams and infinite possibilities.

UNFORGETTABLE MEMORIES

It was the early 1960s when, in the small town of Hawthorne, brothers, cousins, and friends united their passions: music and the desire to spread joy, harmony, love, and hope in a period marked by social tension and conflict. Thus were born The Beach Boys, destined to redefine the image of California and the history of music. With their perfect vocal harmonies, sunny melodies, and the joy of early days at the beach, the band captured the essence of youth, the sea, and the sun, quickly becoming a counterculture movement, an icon of surf music, and a universal symbol of free spirit.

BEHIND THE NAME

Wave of Freedom draws inspiration from a time when freedom vibrated in the air like the sound of a guitar and days passed quickly along the ocean shore. A California-inspired fragrance that pays homage to a generation capable of pursuing their dreams with a surfboard under their arm and their gaze fixed on the horizon.

TONE

Its color lives between the green of the waves and the blue of the Californian sky. It glides across the skin like the wind in your hair, like the sun in a smile. Just like the music of the Beach Boys, it is youthful, graceful, and full of dreams. It evokes endless beaches, summer loves, and a deep desire to live, without needing a single word.

FROM MUSIC NOTES TO OLFACTORY NOTES

Like a sunny Beach Boys hit, the niche fragrance Wave of Freedom unfolds on harmonious, energetic accords. The fragrant softness of Williams pear opens the composition like a light and playful refrain, while coconut and pineapple create a lively and sparkling bridge, similar to the choral harmonies that make an entire beach sing together. Cinnamon, patchouli, amber, and tonka bean close the fragrance like a warm and enveloping solo, restoring the depth and character typical of the great songs of those years, and leaving a trail of timeless possibility and joy on the skin.

“We believe in the freedom that pulses through the waves, in the carefree spirit that lights up each day, and in the individuality that makes every moment unique. Born on the California coast, these emotions have become a style icon, an…

The House

Every Jusbox perfume is inspired by music — an icon, a genre, a moment in musical history. Music and perfume are both built on notes, and both trade in memory and emotion; Jusbox makes that connection literal. The line is made in Italy in collaboration with some of the world's most renowned perfumers, with short supply chains and careful sourcing throughout.

The Perfumer

Bruno Jovanovic